BEAUTY & WELLNESS -
Wellness in Umbria: opportunities for tourists
Although its first appearance dates back to the 17th century, the term Wellness has become increasingly popular in recent years to indicate a series of elements – a lifestyle even – that combine to ensure a person’s physical and mental wellbeing.
Locations, Packeges and Offers
Wellness is both health and wellbeing, as well as a sector that appears not to have suffered from the world recession, with people more and more appreciative of the added value a serene, uncluttered approach can have with regards to dealing with everyday problems that sometimes just get the better of us.
With its unique countryside, its quiet, its Medieval hamlets and cities rich in art, not to mention its fine food and countless other merits, Umbria is among Italy’s regions where the wellness and relax sector has developed fastest.
Many of the region’s hotels offer Beauty farm package holidays in collaboration with wellness centres and the number of health and Spa facilities is constantly on the rise.
A stay in one of Umbria’s wellness centres means regenerating your mind and your body. Visitors can choose from a variety of options, from beauty farms to wellness hotels or spas, either as full board, half board or just bed&breakfast.
Beauty farms generally offer specific beauty treatments for face and body, from mud packs to massages or electrical muscle stimulation, all with the aim of ridding the mind and soul of accumulated stress. All the staff that work in these structures is fully qualified.
Along with wellness, in recent years there has been a surge in spa tourism, another sector for which Umbria is particularly suited. With its abundance of natural springs, the region’s spa centres offer a natural way to taking care of yourself through a combination of new rehabilitation techniques, the latest scientific methods and beauty treatments.
As well as striving to ensure that their clients reach a state of physical and mental wellbeing, the various managements of Umbria’s wellness centres are keen to encourage a brand of tourism that is sensitive to the region’s landscape, its rich art heritage and its great culinary tradition.
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